Freegle: Turbo-charging the gift economy through geospatial optimisation
Freegle, a non-profit charity, tackles the UK’s waste problem by providing a free, easy-to-use digital platform that connects people who have unwanted items with others who can use them. It is primarily powered by a UK-wide network of local volunteers and funded through grants and voluntary donations from its users and supporters. It also collaborates informally with local councils and waste reduction organisations.
In a project collaboration with Newcastle University, led by Dr. Clement Lee and Ed Hibbert, founder and CTO at Freegle; the team took over one of the main challenges the digital platform has: How to help users to increase successful exchanges of their unwanted items.
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